Launching a brand

Launching their brand new makeup line, Treslúce Beauty, singer Becky G’s team wanted to make an impression on a room full of makeup influencers. Naturally, they partnered with Box of Cheese to help create immersive and exciting photo/ video experiences. Some of the services we provided were a custom vinyl-wrapped blue Runway Booth, and our special DOUBLE-XX Filter Booth, that we call “You Be Hue”. Smog Shoppe - Los Angeles, CA

the guest experiences

0362-1920.mp4 from Box of Cheese on Vimeo.

RUNWAY BOOTH

CUSTOM BLUE RUNWAY - Guests got to strut their model walk down a runway that was custom vinyl-wrapped to match the signature Treslúce blue. The output was a quick-edited video, complete with audio soundtrack and Treslúce branded logo intro.

Guest takeaway: Videos sent instantly via text or email.

Double XX FILTER BOOTH

YOU BE HUE - Double exposed to perfection, guests got to choose between Treslúce Beauty’s signature colors Blue/Yellow or Blue/ Purple.

Guest takeaway: 4x6 Two-Shot Printed Photo